The Operisys Teardown Method: how we find and fix £1,500+/month in conversion leaks in 7 days
The exact 7-day process we run. No secrets. If you want to do this yourself, here's the recipe. If you want us to do it for you, £1,500.
I'll tell you exactly how we do it. The methodology is not the moat — the judgement is. Here's the whole recipe.
Day 1: Clarity setup and baseline
What we install, how we configure project settings (sampling rate, session recording flags, funnel definitions). The three Clarity filters we turn on every time. How we capture baseline conversion before changing anything — so we can measure lift.
Days 2–7: let the data cook
Why we don't touch anything for six days. Sample-size minimums: if you have <2,000 sessions in a week, the signal is noise. What to do if a client has low traffic (bundle with paid spend, or extend to 14 days).
Day 8: the three-lens analysis
The framework we run in parallel:
- Source lens — segment by traffic source, find the one with highest intent and worst conversion
- Moment lens — scroll/click/rage-click heatmaps, find the "where did we lose them" point
- Objection lens — read the behaviour as if it were a sales objection ("I don't trust the pricing," "I don't know if it works on mobile")
Each lens gets a concrete example.
Day 9: the fix ranking
How we score fixes. The formula: (projected revenue recovery) ÷ (implementation hours) = priority score. How we project revenue recovery — this is the part most consultants hand-wave. We use: (current drop-off rate × estimated recoverable fraction × average order value × monthly traffic). Worked example.
Day 10: ship the top three
What "ship" actually means for us: copy changes via commit, CTA repositioning via component edit, form simplification via field removal. Not full redesigns. The test we run before considering a fix done.
Why this beats a 40-page audit PDF
Because a 40-page audit sits in a Notion. A shipped fix runs. One sentence on the compounding advantage: real numbers from real changes feed the next teardown.
The guarantee, explained
How we project £1,500/month recoverable before we start. Why we're willing to refund — mostly we're not wrong. What happens when we are.
Can you do this yourself?
Yes. Here's the shortest version: install Clarity, wait a week, run the three lenses, ship three fixes. Most founders won't. Not because they can't — because the judgement call of which three is the hard part and it's easier to pay someone who's done it fifty times.
Ready to skip the DIY version? Book a Teardown — £1,500. Or just the audit for £750 if you have devs in-house.