The Operisys Teardown Method

A conversion teardown is a seven-day engagement that combines a real-user-behaviour capture window with human CRO judgement. This page documents the methodology so you can see what you’re buying before you buy it.

1. What we measure

We install Microsoft Clarity on your live site and configure it against your primary conversion event (signup, purchase, or lead form). We then capture seven days of real sessions. At a minimum we look at:

• Dead clicks — users clicking elements that aren’t interactive.
• Rage clicks — repeated clicks on the same element, indicating frustration.
• Scroll depth — where users stop reading.
• Funnel drop-off — the step-by-step abandonment pattern from entry to conversion.
• Device split — mobile vs desktop behaviour, separately.
• Traffic-source segmentation — paid ads, organic, email, social, each analysed on its own because they don’t convert the same way.

2. How we rank fixes

Every candidate fix gets scored on three axes:

1. Impact — how many users are affected, and what conversion lift is plausible based on comparable businesses.
2. Effort — how long it takes to implement cleanly.
3. Certainty — how strong the evidence is in the session data.

We take the top three by impact-weighted certainty that fit within the implementation budget of the £1,500 tier. Anything we deprioritise goes into the written fix list so you can action it later yourself or scope it as a follow-on.

3. The recovery projection (and the guarantee)

Our guarantee is: if we can’t identify fixes projected to recover more than £1,500/month in revenue, you pay nothing. Projections are calculated as:

monthly_visitors_affected × current_conversion_rate × estimated_uplift × average_order_value

The uplift estimate is taken from published CRO meta-analyses (typically 5–25% for the class of fix in question) and banded conservatively. We walk through our working for each fix on the Loom so you can see exactly where every number comes from. If you disagree with our methodology, you opt out and pay nothing. No dispute, no invoice.

4. What we implement (£1,500 tier)

Implementation scope is targeted conversion work, not redesign. We ship:

• Copy changes on landing pages and checkout flows
• CTA repositioning and contrast/size changes
• Form simplification and field reduction
• Dead-click fixes and missing-affordance fixes
• Mobile layout tweaks
• Urgency and social proof additions

We don’t rebuild your site, migrate platforms, or touch your backend. If a fix requires that kind of work, we’ll call it out and scope it separately.

5. How AI fits in

We use Claude and the Microsoft Clarity MCP server to accelerate pattern detection across hundreds of sessions — a human watching every recording individually would take three weeks. AI handles the initial triage; humans make every ranking decision, write every recommendation, and ship every fix. If AI could do this end-to-end, the guarantee wouldn’t be possible — and the fixes wouldn’t get implemented.

6. What we won’t do

• We won’t audit pre-launch sites or pages with no session data.
• We won’t make changes we can’t justify from the data.
• We won’t sell you a retainer you don’t need.

Evolving the method

This page will evolve as we learn from real teardowns. The framework above is the starting point, not the finish line.